| |
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Multi-dimensional
promotion |
|
| |
 Multi-dimensional approach
|
| |
|
→ Increase awareness in very short (relatively) period
|
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→ Sustain knowledge
|
| |
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→ Build up customers’ preference
|
|
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|
| |
Synergy Program within affiliates, Young In, Young Wha,
Young Lin,
Young
In Frontier, Lab Frontier, Ab
Frontier, AT Frontier
& KCRC. |
| |
|
→ One consolidated customer DB, >30,000 Real Customers
|
| |
|
→ Joint seminar, exhibition, campaign and promotions
|
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Customer-centered “differentiation” |
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→ From the view point of customers
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Based on target segments
|
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→ –Precisely developed and designed customer DB
|
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 |
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Publication |
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→ Korean version catalogs |
| |
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→ Seminar handout |
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→ Application Note |
| |
|
→ Young In Lab Highlight
(bimonthly) |
|
| Seminar |
| |
→ Public seminar |
| |
→ Theme seminar |
| |
→ Local seminar |
|
| |
Direct Mailing, e-mailing |
| |
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→ Application Note |
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→ Service Newsletter |
| |
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→ New products catalog |
| |
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→ Young In Homepage (click) |
| |
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→ 1:1 email marketing |
|
| Exhibition & Advertisement |
| |
→ Trade Shows |
| |
→ Academic Conferences |
| |
→ Journals (Korean Academic
Societies) |
| |
→ Hospital News |
|
 |
| |
On-site Seminar |
| |
|
→ Application focused Solutions
Seminar |
| |
|
→ System Demonstration |
|
| Customer visiting |
| |
→ Problem solving approach |
| |
→ Human relation |
|
 |
| |
| |
Installation and
tech support |
| |
Customer
Satisfaction Center
: for all kinds
of customers’ inquiries |
| |
Customer
education program
: workshop(hands-on),
seminar |
| |
User
support programs
: |
|
|
|
→ User
club : online
and offline communities |
|
|
|
→ User
workshop(hands-on)
: operation workshop,
maintenance
workshop |
|
|
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→ Regular
newsletter |
|
|
Application
support : consultation
and co-work in method
development |
|
|
Inventory
Management System
by ERP |
|
|
Nationwide
business network
: six regional offices
and 1,000 dealers |
|
|
|
| |
Nationwide Technical Service Network |
| |
|
→ Head Office: Seoul |
| |
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→ Local Offices: Six major cities |
| |
Within one hour reply, within 48 hours system fix |
| |
Annual Service Contract |
| |
Service Parts Stock Management System |
|
 |
| |
US$ 2 Million Instruments |
| |
15 Application Chemists |
| |
User Workshop (> 40 times per year) |
| |
Special Workshop |
| |
|
→Endocrine disrupters |
| |
|
→LC/MSD |
| |
|
→ICP-MS |
| |
Technical Consulting (Phone, Fax and E-mail) |
|
 |
| |
Consumables inventory > US$ 4 Million |
| |
Within 24 hours delivery |
| |
Products Information Service |
| |
Special Supply Contract with Key Accounts |
| |
E-Commerce (http://www.labplus.co.kr) |
|
